Whoo hoo! New book coming out, rejoice, it’s written, edited, copy-edited, formatted, ready to release April fourth. My work is done!
Oh…wait. Incoming insecurity and realization of my utter and complete lack of promotional savvy buffet the flimsy walls of my self-confident veneer. No problem, I lie to myself. Thousands of authors do this stuff, everyday. I can figure this out. Wait, what’s that coming up fast on the horizon? It’s…it’s…reality!! Take cover!
So I dive under a throw blanket, curl into a ball, and spend days on the sofa watching you-tube how-to videos and perusing fiverr for someone else to dump this mess on. I do figure a few things out, only to find out that that step you’re telling me to take at this point requires several steps I missed out on somewhere between typing class in high school (yes on a typewriter, smart ass) and the current world of metadata and key words hidden in the hail-pocked, stormy weather of the ‘cloud’. It’s like having a spare tire, but no jack.
What the fuck? All this talk of banners and animated logos and virtual advertising leaves me feeling like I’m lost in thick fog where no one can hear me scream.
Visibility is zero and I’m speeding straight into a brick wall named Amazon.
This reminds me of making spaghetti.
I know you were thinking the same thing, but in case your brain didn’t made the jump, let me try to connect pasta and self-publishing for you.
When I was little and my parents wanted to see if the pasta was ready, they would pull a long strand carefully from the boiling pot, blow on it gingerly, and then fling it against the wall, or up onto the ceiling.
If it sticks, it’s ready.
Get it now?
Even with a major publisher behind me, releasing a book in a world where millions of people every day can publish a book, means there’s a lot of pasta in that pot, and ready or not, most of it won’t stick.
That analogy makes me sad, but it also makes me smile, because it reminds me of one particular incident when I decided to try screwing the pasta to the sticking point, to Shakespeare out on you. My mom had made brownies that afternoon and the nine-by-thirteen pan of glorious fudge scent sat on the counter across from the stovetop. My seven-year-old sister kept trying to snatch a bit, which we’d been warned not to touch until after dinner. Since I was the boss of her, I was watching her out of one eye and being you know, bossy, telling her to keep her snotty fingers out of it. Then, even though she was violating the trade agreement, (salad, main course, then desert) I’m the one who got in trouble for being ‘mean.’ Mom sentenced me to taking over my sister’s chore of setting the table. My sister snickered ‘ha ha’ and stuck out her tongue as she wiped away her fake tears behind our mother’s back, leaving me bitter and vowing never to play with either of them again.
Distracted, I grabbed, not a strand of spaghetti, but a good-sized handful, and as it burned my little fingies, I instinctively flung it away from me. It hurtled toward the ceiling and stuck. I dumped the boiling pasta into the strainer and rinsed it.
Then I said something affectionate to my little sister, like, “Look out, stupid,” because she was still bratting it up the kitchen. A few minutes later, while I was resentfully setting the table, muttering the sad story to myself about how I was the most persecuted child in history and they’d be sorry one day, when suddenly the sound of screams rattled the glassware in the kitchen cabinets. I raced back in to see my sister squirming and writhing, emitting a high-pitched, sustained, eardrum-puncturing wail as her hands flailed wildly behind her head. My mother barked at her to use her words and tell her what was wrong. “Worms!” she shrieked in horror. “The worms are falling on me!” She collapsed to the ground in quivering heap, leaving my mom to question my father, who, having four very active kids, had not bothered to stop reading the paper.
I did the honest thing and quickly left the room before I could be interrogated, arranging my face into a mask of confused concern for when my mother asked me how an entire serving of pasta had managed to land in the tray of brownies on the counter, oh, and on my sister.
I know, my little sister was in hysterics and the brownies were ruined, but my face was innocence itself and the dog ate well that night. Lucky loved brownies.
My dad thought the whole incident was funny, so I got away with it that time.
He did not think it was funny when I made my own parachute, a four foot square of lightweight cotton with ‘ropes’ of regular thread. When he asked me what I was making and I told him I was going to jump off the roof, he said gently, “I don’t think that’s gonna’ hold you.” Sure, he might have saved my life, or at least my femurs, but he crushed my aeronautic dreams. Parents can be so thoughtless.
Just like when he stopped my brother and I from using the ‘submarine’ we had made in the garage out of a plastic 500 gallon plastic container in our local lake, or dismantled the bike jump we had set up in the street out of rotten boards and cardboard boxes, but only after one of the neighborhood kids had lost all the skin off his knees Or maybe it was consciousness, who can remember?
But those are other stories for other days.
Maybe figuring out how to self-promote a book and elevate it above the eight-hundred thousand other new releases that hour is like having parents remind you that you are mortal. You might figure out how to make it into adulthood, or you might fall down the laundry shoot while trying to climb up in it. Then, knowing you’ve been forbidden to do that, you try to stay silent in what olympic gymnasts call the iron cross position, your strength gives out, and you fall two floors, snap the fake landing at the bottom, scraping your thigh of skin in such a big area that your mother sends you to seventh grade with a Kotex taped to your leg and your teachers laugh at you.
Your teachers.
Yep, did that too.
The lesson here is that…is there one? I suppose it’s that you don’t know if your book will stick unless you throw it out there. You have to take that chance or your project, or your film, or even your pasta, will just go to mush in the pot. All you can do is write the best story you can, ask some friends to help spread the news, and live to write another day.
I will not be defeated!!
Or sent to my room.
I don’t want to have to grovel.
But buy my damn book.
Shari, March 11th, 2020
Hell yes, I’ll buy your book!